PEACH / Clients

Clients
& Projects

PEACH started in 2016 with multi-industry consulting, and since 2020 has focused all its resources on F&B, Hospitality and Retail. To date it has worked with 95 businesses as a consultant, along with 1,000+ brands trained and 5,000+ students who are F&B business owners at AAU Academy.

95Businesses advised
1,000+Brands trained
5,000+Business-owner students
2016Year started
Featured

Selected brands we have worked with

Tuần Châu Group
InterContinental Phú Quốc
BIM Group
D’Lecia Hotel
Cà phê Vĩnh Hiệp
Chuỗi Bánh Mỳ 362
Mây Lang Thang
Trà Long Đình
Bánh Hỷ Lâm Môn
Vua Bò — King of Beef
Thời trang Hades
Thời trang Catsa
Chuỗi đồng hồ Ctime
U&I Logistics
Mobifone
FPT Education

Nearly 100 businesses advised since 2016 and more than 100 F&B brands trained through AAU Academy since 2020.

Where our experts have worked
Golden Gate
Popeyes
Phúc Long / Masan
Highlands Coffee
Maycha
Sunshine
Current focus

F&B · Hospitality · Retail

56 businesses. These are the three sectors where PEACH has concentrated all its resources since AAU Academy was founded in 2020.

F&B · Chains & Restaurants28 brands
Chuỗi Bánh Mỳ 362Nhà hàng Hoàng TâmLumos Cake & BreakCơm gà Tóc TócCà phê Đợi Một NgườiCà phê Lotus BloomCà phê The WallGà Rán StreetFoodĐại Hỷ Wedding PlaceĐại Hỷ GardenNước mía Mía ƠiBánh bao tươi WyKem Happy GelatoCà phê 20/02Mê Linh CafeKem Bơ ChạmCafe & Kid FeliaThe Harmony Hill Tuần ChâuCà phê The SunCà phê The TreeChay Tường VânSweet BakeryCafe S’MoreTrà Tứ Quý VươngBeer Baron BierCafe StillYoGreek — Yogurt Hy LạpNhà Lá Trung Quân — Cafe 30/4
Hospitality & Travel12 brands
InterContinental Phú QuốcTuần Châu GroupD’Lecia HotelTravelnerTico TourDu lịch Hoàn MỹD’FarmChange InteractionVietclever HRRCBIN MediaDNBC FinancialM-Elite
FMCG & Retail16 brands
L’amant CafeNhà máy Cà phê Vĩnh HiệpTrà Long Đình — Bảo tàng TràTài Tài FoodsMỹ phẩm SCC Sài GònTrí Việt Phát FoodMinh Trí FoodThời trang CatsaThời trang HadesBOEN Wood FlooringBánh Hỷ Lâm MônChuỗi đồng hồ CtimeExtrim ShoesU&I LogisticsVua Bò — King of BeefMori Cao Ngựa
Multi-industry foundation

4 sectors served in the early phase

39 businesses in services — investment, healthcare, education and technology. This was the phase when PEACH did multi-industry consulting, and also where the methodology framework was formed.

Services & Investment15 brands
One IBCBIM GroupGreenhat EventY ViệtRin Wedding StudioVbridal Wedding StudioVy Hiếu Wedding StudioLinh Ankali BridalSaigon Odonto-Stomatology HospitalMusic Show Mây Lang ThangHTSG InvestmentVAM — Công ty Vinh NamBSD EraTPI LandBM Windows
Spa & Wellness5 brands
Bernard ClinicUnitasEmilie SpaSaya MyanmarSwissline Cosmetic
Education6 brands
Aptech FPT EducationAfter School FPT EducationSkillking FPT EducationJetking FPT EducationPhi&P HR ManagementRobusta Technology
Technology13 brands
MobifoneAmanotesSHTP — Hi-Tech ParkTechres ERP F&BHanet AI CameraMangoAdsHana.AITabViệtTuniver NFTAharoomsVtruckTrade CircleIMP
We keep this list for one reason: the PEACH consulting framework used for F&B chains today was drawn from years of working with factories, digital banks, telecom groups and education systems. Most F&B-only firms do not have that foundation.
Full list · AAU Academy

1,000+ F&B brands

Brands that have sent staff to AAU Academy's management training programs from 2020 to date.

Coffee25 brands
Mùi CafeThe Monic CafeTooloocoo CafeLes Champs Coffee & BistroPosple RoasteryHorizon CafeCà phê 20/02Kem Bơ ChạmCafe & Kid FeliaCà phê Đợi Một NgườiCà phê Tháng 2Cafe StillDilys CoffeeSixonSix Đồng NaiÂme Brunch & CoffeeLong King CoffeeCarre Coffee3000 TEAMIA Coffee Trà VinhCoffee Tree RoastersGu CafeDala StoryWhatever Tea & CoffeeLalaSun Coffee & TeaMikachaa
Restaurant30 brands
Sushi Cô BôngBò 3 GangChang Chang FamilyMộc Riêu NướngTiệm Nướng Đà LạtTorii Farm — Rau khí canh Đà LạtLil’Sago Cơm & LẩuĐại Hỷ GardenHoàng Tâm — Món Ngon Miền TâyBếp Võ KitchenHải Sản Hoàng QuýLẩu Gà Lá É Tao NgộBò Tơ Nhà Lồng Đà LạtNonee Buffet Grill & HotpotNhà hàng Gia Phú Phúc KiếnChuỗi Lẩu Gà 3 VịNhà hàng Song NguyênNồng — Farm to GrillTrạm Xứ QuảngNathan Thai FusionVua Lẩu Nướng — Lá Cọ Xanh Cao BằngLẩu Bò Quảng KhảiMustard the Indian RestaurantLẩu Vương GiaGhiền Rau — VegetarianMê CuốnKhê Sắc KhếBún Đậu A ChànhLạc BửuA Mà Kitchen
Food · Sushi · Fastfood19 brands
Bún Bò Thố ĐáSushi RollMón Hà Nội Béo ƠiFast Sushi Fresh FishCô Chủ Nhỏ — Tiệm ăn Nhật BảnGà Rán StreetFoodBò Beefsteak Ông CopBò 59Tiệm Cháo Dinh Dưỡng Cao Cấp Hải SảnBBQ Chú BéoBánh Mì Dòn DònBánh Đúc Bà BộtTiệm Bia Xe LửaBánh Bao SUSUBAOTiệm Cháo XekoXôi MềmỐc Nhớ Sài GònChop TháiPhở SOL
Bakery6 brands
Tiệm bánh 5 Quả TrứngLumos Cake & BreakTiệm Bánh Kim NhưNhà Bánh Thanh XuânTiệm Bánh PemaBánh Kem Nhu Lam
Milk Tea11 brands
Cing Hu Tang Trà SữaThe LotiteaTrà Tứ Quý VươngTrà sữa Hot Cold Xiên QueAZ TeaHồng Trà Hòa BìnhTiệm trà Nhà DứaKHA TEAPort Cafe Phan ThiếtBROS Coffee & TeaThân
Other Beverage10 brands
Rau Má Bà GiàBếp 1993Coco Fresh — Dừa nước MixCơm cháy Bà ChéNabe SukiSinh tố ToppinkChả nem Hồng VânHà La CàThực Dưỡng Khai MinhMăn Ngọt Cake
Beer Garden & Bar4 brands
Beer Club Z49Skyzone Beer GardenBeer Baron BierSơn Hà — Nhà hàng Đồng Nai
Retail & Hospitality7 brands
AlkavivaDHLeeViettoursThe Clay ResortHarimi MartHorizon Village Đà LạtCHRO at Empire Luxury
Results

6 featured projects

Client names are withheld under confidentiality agreements. The numbers are not.

Store profit margin
Before
11%
After
19%
Growth · Milk tea · 14 outlets

Stopping losses from the ninth outlet

Redesigned unit economics, standardized recipe quantities and moved 60% of prep work to the central kitchen.

Store profit margin11%19%
Payback period26 mo15 mo
Outlets after 18 months
Before
6
After
23
Franchise · Coffee · 6 → 23 outlets

Packaging the franchise model

Built the franchise document set, a three-tier fee structure by territory and a regional support organization.

Outlets after 18 months623
Partner renewal rate91%
EBITDA margin
Before
6%
After
13%
Fundraising · Restaurant · 31 outlets

Preparing a Series A fundraising round

Restructured legal entities, built a 36-month financial model and completed the due diligence package.

EBITDA margin6%13%
ResultsCompleted
Ingredient wastage rate
Before
9.4%
After
3.1%
Operations · Bakery chain · 22 outlets

Central kitchen planning for 22 outlets

Planned capacity, designed the production line and set up an internal logistics system running two shifts a day.

Wastage rate9.4%3.1%
Kitchen staff / outlet52
Ingredient cost to revenue ratio
Before
41%
After
33%
Growth · Hotpot & Grill · 8 outlets

Restructuring the menu and pricing policy

Cut 38% of menu items and redesigned the combo structure and price tiers by territory.

Average bill value+24%
Ingredient cost ratio41%33%
Number of concepts per site
Before
1
After
3
Setup · Multi-concept · Ho Chi Minh City

Three concepts in one site

Shared kitchen and storage, separate brand identities and a separate P&L for each concept.

Implementation time22 weeks
Projected payback19 months
Feedback

The 3 most common comments

What I needed was not more knowledge. I needed someone to sit down, open my actual P&L file and show exactly where money was being lost. PEACH did exactly that in the very first session.

FounderMilk tea chain · 14 outlets · Ho Chi Minh City

The whole leadership team went to class together, so after the course no one had to convince anyone. We walked out with a plan that everyone had written together.

CEOCoffee chain · 23 outlets · Southern Vietnam

They told us plainly that our model was not ready for franchising and advised us to wait six months. It was the most valuable advice I have ever received for free.

Co-founderRestaurant chain · 8 outlets · Hanoi
Next step

Book a 30-minute consultation

Not a sales pitch. Your business brings one specific problem, and we discuss frankly whether it is the root cause and what is needed to address it.

343 Pham Ngu Lao Street, District 1, Ho Chi Minh City
tientien@peach.vn · 056 566 7686

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