Strategy consulting · F&B · Retail · Hospitality

From operable
to replicable.

One store running well does not mean ten stores will. PEACH works with F&B chain owners at exactly that bottleneck, with consulting frameworks, real data and a team that has built over 1,000 chains.

2016Year founded
1,000+Chains supported
100+Consulting projects
5,000+AAU students
Clients
Tuần Châu Group
InterContinental Phú Quốc
BIM Group
D’Lecia Hotel
Cà phê Vĩnh Hiệp
Chuỗi Bánh Mỳ 362
Mây Lang Thang
Trà Long Đình
Bánh Hỷ Lâm Môn
Vua Bò — King of Beef
Thời trang Hades
Thời trang Catsa
Chuỗi đồng hồ Ctime
U&I Logistics
Mobifone
FPT Education

Nearly 100 businesses advised since 2016 and over 100 F&B brands through AAU Academy since 2020.

Where our experts have worked
Golden Gate
Popeyes
Phúc Long / Masan
Highlands Coffee
Maycha
Sunshine
Start here

Which stage is your business at?

Three stages, three different challenges. Pick the one you are in, so you do not buy something you do not yet need.

1–3 outlets

Still finding the formula

The store operates but depends on its leader. It is unclear which concept can be replicated, there are no SOPs, and the P&L of each outlet cannot yet be read.

Start at AAU Academy →
4–20 outlets

Stuck at a growth bottleneck

More outlets open, but margins keep thinning. The team cannot keep up. The leader is still the only one who can make the important decisions.

View Founder Private Coach →
20+ · fundraising · franchising

Preparing for a turning point

Franchising, fundraising, M&A or restructuring. One wrong decision can cost several years.

View solutions →
Solutions

7 challenges we solve

Grouped by the problem your business is facing, not by our internal departments.

View all solutions →
How we work

3 ways to work with PEACH

One methodology, differing only in who holds the wheel.

Option 01

Learn to do it yourself

Leadership and the team learn the methodology, use PEACH templates and implement on their own. Lowest cost, in exchange for a significant time commitment from leadership.

AAU Academy · Founder Private Coach
Option 02

Work together

PEACH leads and your team executes. We design and coach, while your business stays in control and retains all the implementation know-how.

Business Advisory · 1-on-1 Coaching
Option 03

Hand it over to PEACH

We bring in our team and take responsibility for the results, handing over once the system runs on its own.

Setup · Franchise · ERP · M&A
Ecosystem

4 platforms for one industry

PEACH does more than consult. Since 2016 we have built 4 platforms that serve the full lifecycle of the same chain owner, from strategy and management capability to talent and capital.

Consulting & Training 2Industry Platforms 2
2016PEACH ConsultingCurrent siteStrategy consultingConsulting & Trainingpeach.vn
2020AAU AcademyManagement trainingConsulting & Trainingaau.vn ↗
2024Career F&BRecruitmentIndustry Platformcareerfnb.vn ↗
2025Venture StudioInvestment & fundraisingIndustry Platformventurestudio.vn ↗
About the PEACH ecosystem →
Product ladder

A path with steps

No need to jump straight from a 12 million VND course to a 500 million VND consulting package. Each tier has a clear next step.

Tier 0Ebook & 36-question assessment toolaau.vnFree
Tier 114 functional coursesaau.vn — operations, marketing, SOP, kitchen8–15 million VND
Tier 21-on-1 CoachingSingle sessions to solve one specific problemPer session
Tier 3Founder Private CoachCohort of 8 businesses · 25 sessions · 2 monthsContact us
Tier 4Business Advisory1-on-1 · action plan in 90 days50–500 million VND
Tier 5Implementation projectsSetup · Franchise · M&A · ERP200 million VND+
Flagship program 2026

Founder Private Coach

For chain owners who have passed the fast-growth phase and are now plateauing. One week of on-site assessment by PEACH, one week of 10 core topics plus coaching, producing a 24-month implementation roadmap.

02Weeks · 2 phases
08Businesses / cohort
10Core topics
1.5hPrivate coaching / business
Results

3 projects, 3 numbers

Client names may be withheld under agreement. The numbers are not.

Store profit margin
Before
11%
After
19%
Bubble tea chain · 14 outlets

Stopping losses at the ninth outlet

Redesigned unit economics, standardized recipes and moved 60% of prep to the central kitchen.

Store profit margin11%19%
Payback period26 mo15 mo
Ingredient cost ratio38%31%
Outlets after 18 months
Before
6
After
23
Coffee chain · 6 → 23 outlets

Packaging the franchise model

Built the franchise document set, a three-tier fee structure by territory and a regional support organization.

Outlets after 18 months623
Time to open 1 outlet95 days52 days
Partner renewal rate91%
EBITDA margin
Before
6%
After
13%
Restaurant chain · 31 outlets

Preparing a Series A funding round

Restructured the legal setup, built a 36-month financial model and completed the due diligence file.

Due diligence period4 months
EBITDA margin6%13%
Funding roundCompleted
View all projects →
What clients say

3 things we hear most often

What I needed was not more knowledge. I needed someone to sit down, open my actual P&L file and show exactly where money was leaking. PEACH did exactly that in the very first session.

FounderBubble tea chain · 14 outlets · Ho Chi Minh City

The whole leadership team attended together, so after the course nobody had to convince anybody. We came out with a plan that everyone had written together.

CEOCoffee chain · 23 outlets · Southern Vietnam

They told us plainly that our model was not ready for franchising and advised us to wait six months. It was the most valuable advice I have ever received for free.

Co-founderRestaurant chain · 8 outlets · Hanoi
Founder

Nguyễn Ngọc Tiên Tiến

Founder — AAU Academy & PEACH Consulting

17 years in services and F&B. Personally built and operated the Ttstore retail chain and the PEACE Hospitality F&B chain, and so knows exactly where a chain starts to break. Founded PEACH Consulting in 2016 and AAU Academy in 2020.

A good product can take a business to its 5th outlet. But only management thinking and a sufficiently robust operating system can take a brand to its 50th outlet while fully preserving quality and identity.

About the team →
Next step

Book a 30-minute consultation

This is not a sales call. Your business presents one specific problem, and we discuss candidly whether it is the root cause and what it would take to solve it.

343 Pham Ngu Lao Street, District 1, Ho Chi Minh City
tientien@peach.vn · 056 566 7686

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