PEACH / About us

One ecosystem
for one industry.

PEACH Consulting was founded in 2016, starting with multi-industry consulting for businesses in retail, technology, education, healthcare and financial services. Since 2020, we have focused all our resources on F&B, Hospitality and Retail — carrying with us a methodology framework validated across many industries.

Numbers

10 years in a single industry

2016Year PEACH was founded
95Businesses advised
7Sectors served
20+Experts in the network
Principles

4 things we do not change

These are the things clients mention most often when recommending PEACH to others.

Candor before persuasion

If the model is not ready, we say so from the very first session — even if it costs us a contract.

Numbers first, opinions second

Every recommendation starts from the real P&L and on-site surveys, not from generic experience.

Designed for the specifics

There is no one-size-fits-all solution set. An 8-outlet model in a province is completely different from an 8-outlet model in District 1.

Stay until it runs on its own

We hand over when your team can operate on its own, not when the documents are printed.

Ecosystem

4 platforms, one business lifecycle

From 2016 to date, PEACH has built 4 platforms serving different needs of the same customer: owners of F&B chains, retail and hospitality businesses.

Consulting & Training 2Industry platform 2
2016PEACH ConsultingCurrent pageStrategy consultingConsulting & Training

Strategy, business model, operations, franchising and M&A for F&B, retail and hospitality businesses.

peach.vn
2020AAU AcademyManagement trainingConsulting & Training

A management training academy specializing in F&B — 14 programs, 1,000+ brands and 5,000+ students who are business owners.

aau.vn ↗
2024Career F&BRecruitmentIndustry platform

An F&B recruitment platform connecting businesses with staff from shift level to regional management level.

careerfnb.vn ↗
2025Venture StudioInvestment & fundraisingIndustry platform

Supporting fundraising and investment in F&B, retail and hospitality chains with proven models.

venturestudio.vn ↗
Division of roles

AAU teaches · PEACH does

Two brands at two ends of the same road, serving the same customer base at two different stages.

AAU AcademyPEACH Consulting
Sold toIndividuals — founders, managersBusinesses — chain owners
Main workTraining so the business can implement on its ownWorking alongside and doing the work for you
Price range0 – 15 million VND120 million – 500 million VND
Suitable scale1–5 outlets4 outlets or more
OutputCapability and certificatesA working system
Clients

Brands we have worked with

Tuần Châu Group
InterContinental Phú Quốc
BIM Group
D’Lecia Hotel
Cà phê Vĩnh Hiệp
Chuỗi Bánh Mỳ 362
Mây Lang Thang
Trà Long Đình
Bánh Hỷ Lâm Môn
Vua Bò — King of Beef
Thời trang Hades
Thời trang Catsa
Chuỗi đồng hồ Ctime
U&I Logistics
Mobifone
FPT Education

Nearly 100 businesses advised since 2016 and more than 100 F&B brands trained through AAU Academy since 2020.

Where our experts have worked
Golden Gate
Popeyes
Phúc Long / Masan
Highlands Coffee
Maycha
Sunshine
Next step

Book a 30-minute consultation

Not a sales pitch. Your business brings one specific problem, and we discuss frankly whether it is the root cause and what is needed to address it.

343 Pham Ngu Lao Street, District 1, Ho Chi Minh City
tientien@peach.vn · 056 566 7686

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